Brand Simplicity: As the World Becomes More Complex, Simplicity Reigns Supreme
Monday, October 20th, 2008One of my core branding principles states that the more complex the technology or science, the simpler the brand messaging needs to be. When marketing their products or services, companies violate this principle at their own risk.
Evidence of this principle abounds in the consumer electronics world.
In a 2002 poll, the Consumer Electronics Association discovered […]