Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete’s DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza the stuff of which dreams are made. The week before, Pete was doing a bathroom remodel at […]
A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo regularly in hopes that it will somehow magically improve their brand and their business. Woe are they.
Smart marketers, however, know that […]
That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it […]
Why Become A Motorsports Sponsor?
A company can benefit from motorsports sponsorship in many ways, such as:
1. Driving Sales
Sponsorship geared towards driving sales can be an extremely effective promotional tool. Many successful companies use motorsports sponsorship to stimulate consumer interest, which in turn, generates sales. Sponsorship also drives traffic to their web sites and increases online […]
The strongest and longest lasting brands branch off of an
existing category. Branching takes patience and time.
There are two speeds for launching a brand, each one with
its own pros and cons.
Speed A, like a hot air balloon, takes a long time to
prepare before the actual launch. PR, media marketing,
favors A. Longevity success favors […]
The first NASCAR race of 2006 ran recently at Daytona and I was surprised by the number of new product sponsors. For years NASCAR has been a “good ol boy” thing, however, marketers have finally realized that this is huge untapped and under marketed advertising segment.
We have to admit that there are loads of stereotypes […]
Acquiring another corporation usually means that the acquiring company’s name will be the name of the newly merged entity. There is one factor that can change that — one that is stronger than anything else. What is it? It is you, the consumer.
There is nothing that stirs fear in corporate boards of directors more than […]
What if there were no Franchised Brands? What if none existed? Some believe that might be better, yet others point to the fact that there would be less choice and fewer small businesses. Did you know on this particular point of contention that there are 450,000 or more franchised outlets in the United States? That […]
Every small business knows that you participate in the community, then the community will shop in your store. In a franchise business, the franchisor should also encourage, if not require a franchise outlet to do community service and stay involved with the community that will support them.
It is for this reason that in my […]
There seems to be a lot of confusion between logos and business identities. As
a small business owner it’s important that you identify what your logo
or business identity is supposed to do for you, and what result you intend on
getting from having it designed. Below are two lists that compare side
by side […]
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